Frankenburg Technologies builds affordable, mass-manufacturable guided missiles that defenders can afford to fire, produce at scale and field from any platform.

Air defence was built for a small number of expensive threats, and it's now up against huge numbers of cheap ones. A drone that costs a few thousand to build can force a defender to spend a missile worth hundreds of thousands, and stockpiles drain faster than factories can refill them.

Our film, made mostly in 3D, tells the story of air defence through its economics. It builds the case one cost at a time, until interceptors designed to be ten times cheaper and made in Europe at volume feel like the obvious answer.

A film about missiles can tip into bravado very quickly, and Frankenburg wanted the opposite. We worked with their team to keep it measured and defensive, let the numbers make the argument, and cut real trial footage in alongside 3D models that their engineers checked down to the centimetre. The film also gave the company a visual language it didn't have yet, with a consistent look and a way of explaining complex systems that now sits naturally with the rest of their brand.

As Frankenburg's CEO Kusti Salm says, the era of scarce air defence is ending.